MMA中国品牌安全与流量质量标准小组成立 « adexchanger广告技术流
跳到分类
  • 产业目录
  • 《中国数字广告媒介购买生态图》2018开年版
  • 关于我们 About Us
id="shareit-field" class="field" />

adexchanger广告技术流

首页
广告主
Agency 媒体代理
Publisher 媒体
Tech Company 技术流
大数据意见领袖
高端视频访谈
产业目录
行业流言蜚语
招聘,猎头职位
  • DSP 需方平台
  • SSP 发布方平台
  • AdExchange 交易平台
  • AdNetwork 广告网络
  • SocialMedia 社区媒体平台
  • Mobile 移动平台
  • RichMedia 富媒体
  • DMP 数据平台
  • TV Exchange
  • 第三方监测AD Tracking
  • SEM搜索
  • MMA中国品牌安全与流量质量标准小组成立

    Adexchanger 发表于 2017-01-05 11:04 | 分类标签:
    大数据意见领袖

    中国区无线营销联盟(MMA China)1月3日宣布成立品牌安全与流量质量标准小组,进一步加强对保护品牌安全和打击虚假流量的工作。该小组隶属于移动广告标准与测量委员会。

    品牌安全与流量质量标准小组在筹备初期就受到了会员单位的普遍关注和踊跃报名。目前,已确定的成员涵盖了移动营销各环节的近20家公司。该小组组长由第三方广告验证公司荷格科技(adbug)创始人张迪(Martin Zhang)先生担任,副组长则由广告主代表宝洁(P&G)和大媒体代表今日头条来担任。

    “广告主在选择移动广告的投放渠道时,品牌安全(Brand Safety)与广告可见性(Viewability)已经成为焦点话题。”张迪(Martin Zhang)表示,“国内也急需出台统一的标准来帮助合规,让广告主能够更加大胆、有的放矢地进行广告投放。”

    移动广告标准与测量委员会主席,亿动广告传媒(Madhouse)创始人兼首席执行官马良骏(Joshua Maa)先生,也表示了对品牌安全与流量质量标准小组成立的祝贺。

    “品牌安全和流量质量已经获得了广告主的高度重视,因此我们有必要也必须成立专门的小组,由更加专业的会员单位投入更多的精力来制定更本地化的,更细分的广告标准,”他表示。

    MMA中国的两位联合主席,腾讯公司副总裁郑香霖(Steven Chang)先生和AdMaster(精硕科技)联合创始人兼总裁蔡易承(Ethan Tsai)先生,对品牌安全与流量质量标准小组未来的工作也充满期待。

    郑香霖(Steven Chang)表示,“希望品牌安全与流量质量标准小组日后能够招募更多的会员单位,通过不断的探讨和切磋,一起携手将移动广告的可见性标准化。”

    “很高兴这么多的会员单位都看到了品牌安全和流量质量的重要性,并愿意投身到移动广告可见性的标准化工作中。”蔡易承(Ethan Tsai)表示,“相信在大家的努力下,我们一定会推出更符合中国市场的相关广告标准。”

    关于中国无线营销联盟(MMA China)

    Mobile Marketing Association (MMA) 是全球著名的行业组织,旨在推动无线营销行业在全球范围内的发展。

    目前在北美、欧洲、中东、非洲、拉美、亚太等地区设有分支机构,其超过700家的会员公司来自全球四十多个国家和地区,业务涉及无线营销生态系统的各个领域,包括广告、手机设备制造、运营、零售、软件提供、服务等。

    2011年4月,MMA 进入中国,MMA China中国无线营销联盟在上海成立。

    MMA China Forms its Brand Safety & Viewability Standard Group

    (January 3, 2016, Shanghai) —–MMA China announces the establishment of its Brand Safety & Viewability Standard Group under its Mobile Ad Standard & Measurement Committee. The group is aimed to better protect brands by reinforcing brand safety and fighting against fraudulent traffic.

    The group gained such attention right from the start that many MMA members signed up to join right away. So far, the group has about 20 confirmed members consisting of companies from all sectors of mobile advertising. Leading the group is Martin Zhang, the Founder & CEO of Adbug, China’s top third-party ad verification company. The vice chairs are representatives of major advertisers and publishers, Procter & Gamble and Toutiao.

    “When advertisers chose digital advertising on mobile devices, they are having more concerns about brand safety and viewability issues,” says Martin.

    “And the China market is in urgent need of an industry-wide standard for measurement, so that advertisers may shift to mobile more comfortably and effectively.”

    Joshua Maa, Mobile Ad Standard & Measurement Committee Chair and the Founder & CEO of Madhouse also congratulated the establishment of the group.

    “Brand Safety and Viewability has been high on advertisers’ priority list, hence it is necessary for us to form a group dedicated to this very topic. Experts from our member companies will focus their efforts on making a more localized and specific standard for measurements of digital mobile ads,” he claims.

    The two co-chairs of MMA China Steven Chang, VP of Tencent and Ethan Tsai, Co-Founder & President of AdMaster both expressed great expectations for the future work of Brand Safety & Viewability group.

    Steven remarks: “Hope the Brand Safety & Viewabilty group will attract even more members, and standardize the viewability of mobile digital advertisements through productive discourse.”

    “I’m very glad that so many MMA members are recognizing the importance of brand safety and viewability, and are willing to participate in the standardization of viewability measurements,” adds Ethan. “I believe with all of our efforts, we will be able to finalize a guideline which suites the market in China”.

    ABOUT MMA CHINA

    MMA, as a worldwide leading global non-profit trade association, is comprised of more than 800 members in almost 50 different counties.

    MMA China was founded in April 2011 to serve the fast growing mobile marketing industry in China. By working closely with service carriers, application developers, brands, agencies and partners in other sectors, MMA China aims to build a sustainable ecosystem of mobile marketing industry in China. MMA is also becoming the leading association to consult and advise on key industry issues including measurement and metrics, guidelines, codes of conduct and best practices.

    To know more about MMA China, please visit www.mmachina.cn.




    Adexchanger
    Adexchanger

    相关文章
    最近发表...
      • 今年,明年:中国媒体行业预测
      • 夺回信任、重塑体系,数字营销区块链从哪说起?
      • 5张图看懂国际程序化广告的发展现状
      • 趋势 | 测量验证到位,90%程序化广告主愿增加广告投入
      • IAB : 网民“个人黄金时间”投入分析报告——基于不同垂直媒体
      • 谷歌中国double Click 发布AdExchange广告交易平台
      • 数据为王,数据时代来临,MediaAgency 代表广告主的第一线需求
      • 第一家Mobile AdNetwork, Millennial Media上市
      • DMR指数,评估广告科技公司(DSP,SSP,DMP,Adexchange,etc)像大众点评一样
      • RTB市场的形成规律,研究表明RTB(Real Time Bidding)市场繁荣度与人口比例成正比,中国充满了希望
      查看全部: 2273 篇文章 →

    «《中国数字广告媒介购买生态图》2017开年版发布

    阅读量已经过时了?2017媒体业的新流行词叫“参与度”!»

    ← 返回首页
    微博通道
    LinkedIn
    • AdExchanger.cn LinkedIn Group

      Join This Group

      AdExchanger China Group
    RSS FeedRSS 订阅
    Follow Us on Twitter!Follow Us on Twitter!

    扫描微信二维码订阅中国广告技术流

    热门评论
    新文章
    推荐
      • 悠易互通亮相GMIC 推出全新视频营销解决方案Video+
      • 今年,明年:中国媒体行业预测
      • 程序化时代,媒介代理商四大生存指南
      • 谷歌母公司一季度营收超预期,但广告成本飙升
      • 群邑中国与阿里巴巴系统化对接,全域合作再创新模式
      • DSP的裸奔年代:细数中国DSP行业”五大病态”
      • 本博DSP交易量排名–2013年10月
      • 最新消息:百度正式发布Exchange服务
      • 美国adexchange再现变革信号–广告期货交易
      • 易传媒深耕中国DSP,拒绝裸奔
      • 腾讯广点通正式发布程序化交易平台GDT Ad Exchange
      • Facebook之后,谷歌6月起开始禁止数字货币和ICO广告
      • 群邑电商《2017年双11全景洞察报告》
      • 新年新征程,TalkingData营销云全新启航
      • 秒针:为广告交易提供硬通货
    返回顶部 ^

    新闻稿请投info:info#adexchanger.cn  微博地址Weibo:www.weibo.com/adexchanger  编辑部电话Tel:0086-021-61556551

    Copyright © adexchanger.cn 中国广告技术流 - 大数据时代的广告思想 Powered by WordPress | 沪ICP备12039759号

    品牌安全 Viewability

    Directory powered by Business Directory Plugin