不凡帝范梅勒糖果近日委任蔚迈中国为其媒介代理商，负责旗下所有糖果品牌，包括阿尔卑斯、珍宝珠、曼妥思、比巴卜在内的媒介策划和购买业务。作为世界领先的糖果生产经销商，不凡帝范梅勒糖果公司的业务覆盖全球150个国家和地区。从1996年阿尔卑斯奶糖进入中国市场的20多年来，公司在中国消费者心目中建立了良好的知名度和口碑，旗下的阿尔卑斯、珍宝珠、曼妥思均是消费者耳熟能详的品牌。糖果市场在中国呈现持续增长的态势，也面临不断加剧的竞争和日趋复杂的消费环境。蔚迈提供的解决方案为不凡帝范梅勒锁定增长机会点，也与品牌的长期愿景和业务策略不谋而合。不凡帝范梅勒市场总监全佳欣说：“在比稿的过程中，蔚迈展现了对市场格局的深刻洞见，包括消费者洞察、数据分析和媒介能力。期待之后的合作，能够强强联手向市场证明，好产品在好平台的护航下，能够获得更大的营销成功。”蔚迈灵活整合媒介、内容和技术，将消费者决策路径运用于为客户量身订制的受众激活活动中，既有短期内市场份额的增长、也为长期的品牌资产积累奠定基础。蔚迈中国首席执行官、亚太区总裁Gordon Domlija表示：“不凡帝范梅勒旗下的品牌和中国消费者有着强烈的情感链接，我们很荣幸成为其业务伙伴，进一步发展品牌和中国消费者的深厚纽带关系。”任命宣布之后，蔚迈中国即刻展开阿尔卑斯奶糖的农历中国新年——春节的媒介传播业务。蔚迈中国在刚刚过去的2019年连续获得华为、中国移动、保乐力加、中国银联等新客户，是全球排名前五的媒介代理商。根据Comvergence最新出炉的2019年媒介代理商排名报告中，蔚迈中国在当年取得10.2%的双位数增长，是排名前五的媒介代理商中增长最快的品牌。以下为英文版报道：As reported by ZhiniuerMedia（10th January, 2020, Shanghai) – Perfetti Van Melle has appointed Wavemaker as its media agency of record in China, where the agency will manage media planning and buying business across all brands, including Alpenliebe, Chupa Chups, Mentos and Big Babol. As one of world’s largest manufacturer and distributor of confectionery and chewing gum, Perfetti Van Melle operates in over 150 countries. Famous confectionary and chewing gum products such as Alpenliebe, Chupa Chups and Mentos are deeply rooted in the heart of Chinese consumers over the past two decades since Alpenliebe first entered China in 1996.The confectionery market continues to grow in China, while facing increasing competition in an increasingly diversified consumption environment. The Wavemaker approach to is to identify the growth opportunities for PVM’s brands that align with their own vision and business strategy.Perfetti Van Melle Marketing Director Purple Quan said: “Through the pitch process Wavemaker demonstrated strong understanding of market dynamics including consumer insights, data analytics and media power. We’re excited to work with the team and their culture of positive provocation is a great fit for us. We expect to achieve greater success together.”By bringing the consumer purchase journey to life through bespoke activations, Wavemaker will leverage media, content and technology to help identify immediate opportunities to grow market share as well as continuing to build long term brand equity for these iconic brands. Gordon Domlija, Wavemaker China CEO & APAC President, said: “Perfetti Van Melle brands have a strong emotional connection to people in China, so we are honoured to be chosen as a partner to help them further develop these relationships.” Wavemaker China started working on PVM’s Chinese New Year campaign immediately after the appointment.Wavemaker in China had a strong 2019, adding clients such as Huawei, China Mobile, Pernod Ricard and UnionPay to its portfolio. According to Comvergence 2019 Media Agency Billing Ranking, Wavemaker China achieved 10.2% growth in 2019 vs 2018, outstanding among top 5 global media agency brands in the region.